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Why Partner with Xiu

Partnering with XIU offers countless benefits, most importantly a strong marketplace positioning and high level of engagement with a strong base of Chinese consumers who have a growing demand for online shopping and luxury goods.

XIU’s team of trained professionals handles everything from sales and promotion to translation and backend support.Each page features targeted and translated content and advertising, tailored to appeal directly to Chinese consumers.XIU works closely with each global partner from payment through delivery, ensuring premium service to all Chinese customers.

With the ability to supply international brands that are difficult to obtain and not readily available in China at their original retail price, XIU is always a notch above its competitors. Fully equipped for complete customer service both on- and off-line, XIU holds its employees to the highest service and technology standards in the country.

ABOUT XIU

Q: What are the origins of XIU?
A: XIU was founded in 2008 in Shenzhen, China by serial entrepreneurs George Ji and Jin Huang. It was developed as a global fashion marketplace that targets and sells global fashion goods directly to Chinese consumers, alleviates the problem of high shipping fees for stores without mainland operations and cohesively and effectively connects a large and diverse country. XIU’s global fashion marketplace also eliminates the need for international brands to establish costly brick and mortar stores.
Q: What is XIU’s core mission?
A: XIU is the leading online global fashion marketplace bringing well-known international brands goods to Chinese consumers. XIU provides a portal for brands looking to break into the Chinese fashion market and is the ideal platform to link the international fashion world to China’s large and growing population. XIU is bringing China to the world, and the world to China.

XIU’S BUSINESS MODEL

Q: How does XIU promote and display their offerings?
A: XIU offers varying levels of partnerships and promotion through its three-tiered business model: Who We Are: Global Fashion Marketplace; What We Provide: Shop-in-Shop Brand Pages; How We Achieve It: One-Stop Business Solution. XIU allows access to individual brand pages, as well as by pages for each category of clothing or accessories.
Q: How would you describe the Global Premium Fashion Marketplace approach?
A: XIU acts as a Global Premium Fashion Marketplace by providing an innovative platform for global multi-brand distributors and retailers to reach Chinese consumers. The global fashion marketplace offers proven marketing strategies to target and sell to fashion-conscious Chinese shoppers in order to increase sales and build brand affinity.
Q: What is a Shop-in-Shop Brand Page?
A: Shop-in-shop brand pages provide a customized landing page for exclusive brand partnerships, including the brand’s biography, detailed product descriptions and recommendations and purchasing ability. These pages are clean, polished and separated from the general XIU marketplace. Each partnership includes a special operations team, charged with optimizing marketing, driving sales and providing backend support.
Q: How does XIU act as a One-Stop Business Solution?
A: XIU acts as “One-Stop Business Solution” both for Chinese shoppers seeking trusted and quality brands, as well as for international companies looking to break into the Chinese market. It provides an online gateway for brands and partners to reach the untapped Chinese market, providing backend and logistical support along the way. This global marketplace also allows Chinese consumers 24/7 access to the most fashion forward international trends and merchandise as well as quality services provided by XIU, all on one website.
Q: What sets XIU apart?
A: XIU offers full-service partnerships like no other, complete with co-branding opportunities, backend support, marketing and promotion, translation, payment and shipping services. XIU takes care of everything, from brand promotion, to product translation, to transporting the goods at the home of each XIU customer. Unlike many of XIU’s competitors, which sell mostly off-season and irrelevant brands and fashions, over sixty percent of XIU’s products are new, in-season and fashion-forward. The remaining forty percent of XIU’s offerings are discounted goods and sales items from well-known brands.
Q: What type of platform is XIU.com?
A: XIU.com is positioned to resemble a global online fashion marketplace, offering authentic, branded international and Chinese goods at a variety of price points from mid- to high-end, luxury brands and merchandise.
Q: What types of products does XIU promote and sell?
A: XIU provides access to thousands of international and Chinese mid- to high-end, brands and merchandise for both men and women with categories ranging from clothing, apparel, shoes, accessories, jewelry, and even home and lifestyle. XIU adds new offerings each month and has official and exclusive partnerships with some of the world’s more renowned designers and international fashion brands including Salvatore Ferragamo, bread n butter, KARMALOOP, Blue Nile, GMarket, Image, eBay and Evita Peroni.

BRAND PARTNERSHIP BENEFITS

Q: What are the benefits of partnering with XIU?
A: XIU’s “G-local” approach offers global goods with the benefit of local services. With a strong marketplace positioning and high level engagement with Chinese consumers, XIU drives sales to site and internal brand pages through aggressive promotion and external marketing. Local operations teams handle everything, including marketing, customer service, logistical, payment and operational support to its brand partners, external promotion through business development, e-marketing, public relations and brand promotion services. XIU also features targeted and translated content and advertising, enabling global fashion brands to appeal directly to Chinese consumers.
Q: What is eBay Style XIU?
A: eBay Style XIU is an exclusive partnership with eBay through XIU’s global premium fashion marketplace. This strategic partnership allows Chinese online consumers to seamlessly access over 5,000 global products and brands offered by eBay. XIU’s expertise in imports and local e-commerce, combined with eBay’s mission to enable the growth of global commerce made this the perfect match for an international partnership. eBay Style XIU is the best eBay has to offer tailored specifically to Chinese online shoppers.
Q: What services does XIU offer to its brand partners?
A: XIU offers full service management and distribution capabilities, including localized payment collection, website IT support, sales and traffic analytics, marketing, content translation and merchandising, order fulfillment, warehouse and storage space in Shenzhen, Hong Kong and Dallas, TX, direct shipping, transaction management and customer service.
Q: How does XIU handle international delivery?
A: XIU works with each global partner to have its inventory delivered to China, assisting in delivery, customs clearance and tax payment. Inventory is stored in warehouses in Shenzhen, Hong Kong and Dallas, TX, and delivered directly to the customer.
Q: How does XIU collaborate with its partners?
A: XIU works with its global partners to develop joint online ventures, providing customized sites, online marketing and communications, customer service and sales support. The two entities’ combined efforts allow for a share in revenue and profits, and opportunities for co-branding and cross marketing.
Q: What are XIU’s top selling brands?
A: XIU’s top selling brands, based on overall sales, are Coach, Gucci and Burberry.

XIU User and Customer Data

Q: Who are XIU’s typical customers?
A: XIU customers typically are established and financially independent men and women, or young up-and-coming men and women on the fast track to success. Our customers are well educated and high earning, with the majority being women.
Q: How many users does XIU have?
A: XIU currently has 3 million registered users, one million of which are active users and have made at least one purchase within the last 90 days.

The Chinese Fashion Marketplace

Q: What is the current state of the online fashion marketplace in China?
A: In the last year, total online retail spending in China increased by 55% to$194 billion USD. Over 242 million Chinese consumers shop online annually, spending an average of $1,053 per shopper. 22% of these shoppers make over 40 online purchases each year. In 2013, Chinese consumers are expected to spend over $295 billion USD online, and with just 40% of the Chinese population currently shopping online, there is room to grow. XIU is uniquely positioned to fill this need.
Q: How does XIU fit into the Chinese fashion market?
A: Chinese consumers are overwhelmed with regional and local online retailers and are in need of a global marketplace through which to connect to the hottest international brands and fashions. XIU provides global goods with local customer services, thus the missing link between the Chinese market and the international fashion community. XIU is on track to become the world’s most valuable e-commerce marketplace and China’s most trusted platform for shoppers and international markets.

XIU Executive Profile

Q: Who is XIU’s CEO?
A: George Ji, founder and Chief Executive Officer, graduated in 1992 from the University of International Business and Economics in Beijing. Mr.Ji then moved to Shenzhen to pursue his goals and begin his career exporting clothing and shoes. In 2008, Mr.Ji launched XIU.com with Jin Huang, to connect China’s untapped market of online shoppers with international upscale fashion retailers.
Q: Who are the other company leaders?
A: Jin Huang, co-founder and Chief Strategy Officer, has almost 20 years of experience in the fields of e-commerce and capital investments, and oversees the strategic development and investment management of XIU. Mr.Jin earned a Bachelor’s Degree in Economics from the University of International Business and Economics in 1992 as well as an MBA from the University of Texas in 2000. Maureen Mou, Senior Vice-President is responsible for international business development and global sourcing. Ms.Mou holds a Bachelor’s Degree in International Trade from Guangzhou University of Foreign Studies. She also studied at the China Europe International Business School AMP Management Program and the Tsinghua SEM Luxury and Fashion Management Program.
Q: Where is the company headquartered?
A: XIU.com is headquartered in Shenzhen, with product warehouses in Shenzhen, Hong Kong and Dallas, TX. XIU also has customer service call centers located in Shanghai and Beijing.
Q: How many employees does XIU currently have?
A: XIU currently employs 500 people at their headquarters in Shenzhen, with additional employees in Beijing, Shanghai, Hong Kong and consulting offices overseas.
Q: Are your products authenticated?
A: Yes, all of XIU’s products are 100% authentic.
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