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XIU Company Overview

China’s Leading Global Fashion Marketplace

XIU is the leading online global fashion marketplace bringing high-end, well-known international brands directly to Chinese consumers.

By providing a portal for global brands looking to break into the growing Chinese fashion market, XIU is the ideal platform and a turnkey solution. XIU links the international fashion community to China’s large and growing population of online shoppers and luxury goods aficionados.

For the brands we partner with, XIU promises best-in-class customer service and impeccable brand management, truly bringing China to the world and the world to China.

Company History

Founded in 2008, XIU was developed as a global fashion marketplace that markets and sells high-quality, 100% authentic, international goods directly and seamlessly to Chinese customers. By providing access to the global fashion community right at the fingertips of 1.3 billion Chinese consumers, XIU developed a solution to the problem of costly storefront rentals and high overseas shipping fees.

XIU quickly established strong relationships with well-known international brands, working together to increase sales and reach Chinese customers most effectively. With exclusive access to high-end luxury goods previously unavailable to the Chinese public, XIU is able to sell their products at competitive prices and strengthened consumer confidence by providing superior customer service.

5分彩

George Ji, successful serial entrepreneur and Founder and Chief Executive Officer of XIU.com, has over twenty years of experience in the field of international clothing trade and manufacturing, in addition to significant experience in e-commerce and capital investments. Mr. Ji moved to Shenzhen to pursue his goals and ultimately began his career exporting clothing and accessories in 1992. After realizing and seeing firsthand the huge demand from Chinese consumers for premium goods, Mr.Ji started to focus his priorities on the domestic market starting in 2000. With the difficulties and high-costs of shipping products from overseas, opening brick and mortar stores and advertising international goods in mind, his next vision to establish a global online marketplace became a reality. In 2008, Ji launched XIU.com with Jin Huang, Chief Strategy Officer, virtually connecting China’s untapped market of online shoppers to the upscale international fashion world. Mr. Ji graduated and received his undergraduate degree from the esteemed University of International Business and Economics in Beijing in 1992.


Huang Jin, Co-Founder & Chief Strategy Officer,Earned an MBA from the University of Texas.He has almost 20 years of experience in the field of e-commerce and capital investments.Oversees strategic development and investment management.

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